Expert in b2b marketing and business development
with 20+ years of experience
anna popova
About me
maximize their profit by creating tailored marketing plans & developing B2B
sales channels
I guide business owners how to
HOW TO maximize their profit by creating tailored marketing plans & developing B2B sales channels
I guide business owners
OWNERS HOW TO maximize their profit by creating tailored marketing plans & developing B2B sales channels
I guide business
Even before the era of Google, I began my journey in marketing, witnessing its evolution into the dynamic practice it is today, and evolving alongside it.
From pioneering marketing initiatives to contributing to business councils, hosting a radio talk show, delivering speeches nationwide, and organizing impactful events, my journey has been diverse and rewarding.
What began as a passion at a young age, soon turned into a lifelong pursuit. I have always been fascinated by the power of marketing to influence people's choices and actions, which has consistently drawn me to the field and the work that I do.
After taking a break to focus on family, I am now excited to return to work with renewed energy. This time served as a period to look for inspiration, gain fresh perspectives and enrich my creativity.
I believe my extensive experience and expertise are best suited to helping companies, especially in the B2B sector, achieve success. This is where I provide my clients with peace of mind, clarity and honesty.
Now, in Oman - a country steeped in history, culture and immense potential - I am dedicated to driving the success of Omani businesses.
advantages
Create Amazing Results
How I Mix Science and Magic to
MAGIC TO CREATE AMAZING RESULTS
How I Mix Science and
SCIENCE AND MAGIC TO CREATE AMAZING RESULTS
How I Mix
I provide access to the most suitable solutions by understanding the best instruments for each case, based on my work with a wide range of clients from entrepreneurs to governments.
20+ Years of Experience
I bring the best global practices to Oman, leveraging my experience in b2b marketing and sales in the Middle East and Europe.
Best Global Practices
My combination of both traditional and online marketing gives a holistic approach with all required channels for long term results.
integrated Approach
Instead of a quick fix, I build a foundation of marketing for businesses that achieves long lasting results.
Long-term results
With my trustworthy and integrity, I reach best results, saving time and resources for businesses and enhancing the cooperation with clients.
Honesty
Based on market and competitor evaluation and exploration of best international practices, I provide only tailored solutions and market-informed strategy and action plan.
Tailored Strategy
I provide clear solutions for the client’s marketing needs, scope, and deliverables. I work and communicate clearly and transparently. Clients know what they get and what to expect. They make informed decisions and reach their marketing goals.
Clarity
services
Duration: 60-90 minutes
You will get valuable expert insights and tips that you can apply right away to improve your marketing performance and reach your goals. This service is ideal for businesses that face marketing challenges and want to solve them fast.
You will get valuable expert insights and tips that you can apply right away to improve your marketing performance and reach your goals. This service is ideal for businesses that face marketing challenges and want to solve them fast.
consultations
Establish and strengthen your relations with foreign markets by connecting with potential partners, clients, and investors. I have a lot of experience in organizing trade missions in various fields in the UAE. I will take care of the logistics, agenda, and meetings for your trade mission, and provide you with valuable input and cultural advice.
trade missions organization
Implement your marketing plan successfully and efficiently with my guidance and support. I will provide you with regular feedback, supervision, and assistance to ensure your marketing effectiveness. Suitable for businesses that want a hands-on and experienced marketing partner. For the right plan to be executed in the best way by the available team and/or by hiring a dedicated person.
Marketing strategy & plan + Supervision
Save time and resources by outsourcing your marketing completely. You will get a comprehensive and tailored marketing plan, executed with the best practices and tools.. I will manage your marketing campaigns, channels, and budget, and report on their performance and impact. Professional and hassle-free marketing service.
Marketing strategy
& plan + Execution
& plan + Execution
Build a comprehensive and tailored marketing roadmap that aligns with your vision and objectives. I will analyze your market, customers, and value proposition, and design a marketing plan that suits your needs. Perfect for businesses that want to take their marketing to the next level.
Marketing strategy & plan development
process
sequence of steps to make MARKETING work HARDER for your business
A clear plan and a proven
sequence of steps to make MARKETING work HARDER for your business
A clear plan and a proven
and a proven sequence of steps to make MARKETING work HARDER for your business
A clear plan
This is an initial meeting where we discuss your marketing goals. We explore your business challenges, expectations, and assess if we are a good fit for each other.
Discovery Meeting
After understanding your needs, I prepare a proposal that outlines the scope, deliverables, timeline, and pricing of the project. The contract specifies T&C of our engagement.
Proposal and contract
This phase involves a deep dive into understanding your market, customers, competitors, opportunities, and best international practices. The goal is to gather insights that will form the marketing strategy.
Research and analysis
Based on the research, I create a marketing strategy that aligns with your goals and objectives. This includes defining the target audience, value proposition, messaging, channels, budget, and metrics for the project.
Marketing strategy
Depending on your preference, I can either:
1. supervise the implementation by your team/contractors,
2. implement the plan myself, or
3. leave the implementation to you.
1. supervise the implementation by your team/contractors,
2. implement the plan myself, or
3. leave the implementation to you.
Implementation
After the implementation, we have a final meeting to present the results report and get your feedback. The report summarizes the results of the marketing plan, and highlights the achievements, challenges, learnings, and recommendations for the future.
Feedback and follow-up
clients
your name can be here!
Brands & companies I worked FOR.
I worked FOR. your name can be here!
Brands & companies
companies I worked FOR. your name can be here!
Brands &
Marriott International
British Airways
dirol
Stimorol
Unilever
US Treasury
Yukos Oil Company
Arabian Radio Network
British Airways
dirol
Stimorol
Unilever
US Treasury
Yukos Oil Company
Arabian Radio Network
WSI Digital Marketing
Yanssen Cilag
Kodak
Polaroid
Danone
Deloitte
British Petroleum
Bin Shabib & Associates
Yanssen Cilag
Kodak
Polaroid
Danone
Deloitte
British Petroleum
Bin Shabib & Associates
Inchcape (Coca-Cola)
Eton Institute
Nestle
Dubai Eye
Gulf News
Visa International
Power Generation Solutions
Eton Institute
Nestle
Dubai Eye
Gulf News
Visa International
Power Generation Solutions
Mercedes Benz
Khaleej Times
Otis
Lovells
Flydubai
Burson-Marsteller
Wafi Health & Leisure Group
Khaleej Times
Otis
Lovells
Flydubai
Burson-Marsteller
Wafi Health & Leisure Group
what clients say about me
what clients say about me
say about me
what clients
Anna is a remarkable marketing consultant with a profound understanding of international markets and various industries. Her dedication and innovative approach during our collaboration significantly contributed to our success. Her ability to grow businesses, demonstrated through her strategic insight and unparalleled market knowledge, makes her an invaluable asset to any organization.
Anna is a trusted advisor in the area of public projects and partnerships for any company wishing to operate in the GCC. Her profound knowledge of the region complemented with creative marketing solutions make the real difference.
Anna is a marketing genius who helped our startup become a leading business council in Dubai. She handled marketing and member recruitment, and secured sponsorships and memberships. She also managed my media engagements as the Chairman. Our initiatives won awards from the Dubai Chamber of Commerce and the UAE Ministry of Economy. We partnered with various stakeholders in the travel and business sectors, and organized regular events and trade missions. Anna’s work had a lasting impact on our reputation, even after she left.
Even after one consultation with Anna, I noticed a big difference in my sales. She gave me some brilliant advice on how to market my products and encourage my customers to buy them. She gave me confidence in the presentation of my products and in promoting them to customers.
Anna is not only proficient in her role but also contributes positively to the team dynamics. Her combination of creativity, supportiveness, marketing expertise, and a strong work ethic is making her a standout professional in her field.
Anna is a brilliant marketing manager who increased our hotel's F&B revenue and reputation. She showcased our restaurants and events with innovative campaigns and strategies. She also gave a face to the hotel by securing F&B media appearances and TV spots for our French chef, long before Instagram was a thing.
Anna is a marketing pro who knows how to deliver results. She guided me with her expertise and saved me from making a costly mistake. She also has a talent for psychology and can listen and understand the client’s needs and preferences. I’m so grateful to her for helping me use my budget wisely. I highly recommend her services.
Anna was a valuable asset to our team, working with clients who needed design and print services. She had a deep understanding of their businesses and their needs, and she always went the extra mile to ensure they were satisfied. Her knowledge of marketing and b2b sales made her an effective consultant, who could offer tailored solutions and advice. She consistently surpassed her sales targets by 180% on average, demonstrating her exceptional performance.
Anna is a great professional, very effective. She deserves recognition for her work.
I would like to applaud the corporate clients' manager, Mrs. Popova. Her work style and her flexibility to accommodate the client’s needs give us hope for a long-term partnership.
Thank you sooo much! I especially appreciate Anna Popova's attention and care.
We are impressed by Anna's professional and personal touch. We appreciate her a lot!
faq
Major B2B industries I work with are:
- industrial goods & services
- energy & oil
- B2B financials & accounting
- construction & architecture
- B2B insurance & healthcare
- legal & consulting
- logistics & supply chain
- marketing & media
- government & non-profit
I specialize in working with B2B companies, as that’s where I can provide the most value. However, I occasionally work with B2C companies as well, if I find their projects exciting and challenging. I have a lot of experience in this field too.
My focus is working with Omani businesses in Oman. However, when there is something interesting, we can talk.
In order to best fit the requirements and budgets, I involve hand picked specialists or teams on project basis.
I studied in CIM UK (Chartered Institute of Marketing) and I have an MA in International Trade. My diploma work was on Crisis Management - how to prepare and handle crises in companies.
Yes, I have a license to perform these activities in Oman.
Yes, I do run educational talks and present at events with marketing talks.
I am always on a lookout for best talent to work on clients’ projects from around the globe. Please share details if you are passionate about what you do!